Копирайт на цвет: как купить оттенок и присвоить ему своё имя

0

Pantone — куда более интересная организация, чем можно предположить, ведь в их руках власть над цветом.

Помимо секретных совещаний и назначения оттенка года, о которых рассказывала здесь, Институт цвета Pantone занимается исследованиями, разработкой инструментов для дизайнеров и, как ни странно, коллаборацией с другими брендами.

И вот в чём соль.

Можно купить звезду на небосклоне и присвоить ей любое имя (например, название своей компании или продукта), а можно — вполне земной цвет. И сделает это для вас именно Pantone.


                    Копирайт на цвет: как купить оттенок и присвоить ему своё имя

Например, несколько лет назад Институт создал особый оттенок фиолетового для коллаборации с брендом виски The Macallan, который получил название The Macallan Edition Purple.

[{"title":"","image":{"type":"image","data":{"uuid":"28d218b3-609f-551a-9da6-e47601fefbdc","width":1000,"height":667,"size":132083,"type":"jpg","color":"4a0e4e","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEBLAEsAAD/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABgQH/8QAIxAAAQMDAwUBAAAAAAAAAAAAAQIDBAAFERIkMQYTIVFSYf/EABgBAAMBAQAAAAAAAAAAAAAAAAMFBgEE/8QAIBEAAQQBBAMAAAAAAAAAAAAAAQACAxEEITEyURRBsf/aAAwDAQACEQMRAD8Az2NZJbdj7JgqU8ogpS4k68YOcfnFURgkDwL709qo8Z+9omrpq56js5I8+jQzjTXxKAcaW+JTJyVITLghL7oBZUcBZrI9MlpG9O+pjFI6qtRrlydatw9z9mmge7tdIe7tf//Z"}}},{"title":"","image":{"type":"image","data":{"uuid":"85e990e2-84a5-5932-a13c-aad2f9bbf144","width":650,"height":433,"size":224259,"type":"jpg","color":"956967","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"bf9e6998-67ad-5ce8-843f-0f35a5dedd8c","width":650,"height":433,"size":194221,"type":"jpg","color":"e6573e","hash":"","external_service":[],"base64preview":"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"}}}]

В прошлом году в честь 30-летия марки одежды kate spade был представлен специальный зелёный, который так и назвали: kate spade Green.

[{"title":"","image":{"type":"image","data":{"uuid":"09c47d5c-3cb1-552f-9b56-4b76964bdb0b","width":761,"height":857,"size":105874,"type":"jpg","color":"ded6cf","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/2wBDAQEBAQICAgQCAgQIBQQFCAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAj/wAARCAAKAAoDASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAACQUH/8QAKBAAAgAGAQMCBwAAAAAAAAAAAQIDBAUGBxEIACExEhMJFCIkMjNR/8QAFQEBAQAAAAAAAAAAAAAAAAAABAf/xAAfEQEAAQMEAwAAAAAAAAAAAAABAgMEEQAFIUESEzH/2gAMAwEAAhEDEQA/AFo5dXDhbDc3m/KGMKBd9o31YdTpNNmXtmZhyxjtOs+goR/xT07KOpUgga7nWF0L4rfIONRKPGhpabw3lYTKZmWZYxBQa9wKwUP/AEDtveukHxjb1AhcoOQLwqHR4bTlVlPmyssgM19437O31+T5356nZBxxjyJft7u9h2Y7tV5wkmlwCSfefuT6eo1Y2d9Wg3VG49YsjxImOJyB+nWD51nvTNi3263Go1aqesMEWJJGKi+by5xnDwda/9k="}}},{"title":"","image":{"type":"image","data":{"uuid":"86301bf2-f9d7-52e8-9130-976503c1e748","width":1440,"height":1440,"size":66108,"type":"webp","color":"236d1c","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"41b504f7-b85b-5535-a460-0a8354b71dce","width":1080,"height":1080,"size":18261,"type":"jpg","color":"408127","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAcFBQYFBAcGBQYIBwcIChELCgkJChUPEAwRGBUaGRgVGBcbHichGx0lHRcYIi4iJSgpKywrGiAvMy8qMicqKyr/2wBDAQcICAoJChQLCxQqHBgcKioqKioqKioqKioqKioqKioqKioqKioqKioqKioqKioqKioqKioqKioqKioqKioqKir/wAARCAAKAAoDASIAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAABAX/xAAhEAABAwIHAQAAAAAAAAAAAAABAAIDBRIEERMhIjFRMv/EABUBAQEAAAAAAAAAAAAAAAAAAAUG/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAECA//aAAwDAQACEQMRAD8Am4apxRwyMfJa8fI9QHVeS48j36hknT7QiTmdypqc5BFKP//Z"}}}]

А по случаю финала сериала «Удивительная миссис Мейзел» была выпущена целая тематическая палитра и брендированный оттенок Mrs. Maisel Pink.

[{"title":"","image":{"type":"image","data":{"uuid":"2222c613-c551-5eba-9de0-f9656fc28c20","width":759,"height":850,"size":71936,"type":"jpg","color":"d28593","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"90916b7a-78a9-5d44-839e-d1ffda9f6137","width":1280,"height":1280,"size":183925,"type":"jpg","color":"494b5d","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"301a5905-e914-542e-859e-abc6fea87e04","width":640,"height":834,"size":73018,"type":"webp","color":"803b36","hash":"","external_service":[],"base64preview":"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"}}}]

Monochrome, Zara, Citizen и United Colors of Benetton тоже успели отметиться партнёрскими проектами с Pantone. Скейтборды Globe выпускались в цветах года, как и кроссовки Cariuma. Теперь буквально на днях к ним примкнули и H&M Home с коллекцией посуды и домашнего декора. Палитра — самый сок! Буквально оттенки фреша в предметах быта.

[{"title":"","image":{"type":"image","data":{"uuid":"c9ece4f6-4afd-5f22-bdfe-b6cc843ae80d","width":1024,"height":1280,"size":82725,"type":"jpg","color":"c43f33","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAcFBQYFBAcGBgYIBwcICxILCwoKCxYPEA0SGhYbGhkWGRgcICgiHB4mHhgZIzAkJiorLS4tGyIyNTEsNSgsLSz/2wBDAQcICAsJCxULCxUsHRkdLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCz/wAARCAAKAAoDASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAABAUGB//EACMQAQACAgAEBwAAAAAAAAAAAAECAwAEBQYRISIxQUJRgcH/xAAVAQEBAAAAAAAAAAAAAAAAAAAGB//EABsRAAICAwEAAAAAAAAAAAAAAAIDAAEEESEi/9oADAMBAAIRAxEAPwATg3OJX4oWXwGJBqIEnr8j5GPDmifTvHbX1WQfmYVpXWw2CuNs4wXvEkg/WXFWxeUwC6wCJ7nD7kd3ZXKXhCtg+hn/2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"4733d702-c723-5179-9f79-3b10ffdedc58","width":1200,"height":800,"size":111736,"type":"jpg","color":"899c30","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"42014270-b3cd-5430-a05a-a0f7cb6f1e0b","width":1200,"height":1500,"size":816696,"type":"jpg","color":"b9921b","hash":"","external_service":[],"base64preview":"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"}}}]

Установить бренд-монополию на цвет оказалось реально. Pantone вполне убедительно доказали это своим примером.

Заказать оттенок имени себя любимых можно здесь

Сила влияния PANTONE

Доказательством высокой репутации Pantone выступают не только многочисленные коллаборации с популярными брендами. Взгляните на великолепный пример государственного банкета в королевском дворце Швеции:

Изящно, элегантно, торжественно. Искусство декора, как всегда, в деталях. Обратите внимание на флористику: все букеты составлены в палитре цвета года Peach Fuzz. Монархия прислушивается к королю от мира цвета.

Тем не менее совсем необязательно быть хожим ко двору, чтобы приобщиться к тренду. Например, здесь собрана замечательная подборка как носить и с чем из гардероба сочетать цвет года.

Берите на вооружение, если собираетесь на шопинг. И прекрасных вам выходных!

21 показ 3 открытия

Источник: vc.ru

Leave A Reply

Your email address will not be published.